8 Reasons for Video Marketing

Video Marketing - The future has already arrived.

According to statistics 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner experts are unanimous. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

Without question, video marketing is one of the newest additions to your promotion toolbox. If you have your doubts, doubt no more. Is it worth to consider using videos for promoting your business?

Do you have enough resources to study and apply video content in your marketing?

The answer is simple: Yes, it’s worth it because video is one of the most versatile and profitable digital marketing tools out there.

Here are 8 reasons why you should use video marketing right now.

1. Video Boosts Conversions and Sales

First, videos can and do make you serious money. Adding a product video on your landing page can increase conversions by 80%. And My Idea team has made it sure that video works well regardless of the category in which it is deployed.

Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.
Now is the time to start with your first product videos!

Vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

2. Video Shows Great ROI

To get you even more excited, 83% of businesses say that video provides good return on investment. Video production is more and more accessible, but still not yet the easiest or cheapest task, but it pays off big time. Video editing tools are constantly improving and becoming more affordable.  Make a video using your Smartphone, they can make pretty decent videos, and send them to us for editing.
Good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Lower quality and marginal design didn’t matter nearly as much. So start doing and come to us for what is missing, you will be surprised how relatively cheap it has become to make.

3. Video Builds Trust

Trust is the foundation of conversions and sales.  The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.

The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.

Video does it all. Video content engages us and ignites emotions. Keep in mind that You Tubers have become the most powerful social media figures to promote your brand.

Many consumers are still skeptical about buying products and services on the internet because they of the fear of being cheated

. Effective marketing videos present your products in a conversational form that creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

4. Google Loves Videos

Videos allow you to increase the time spent by visitors on your site.

Longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website. This is only logical since Google now owns YouTube.

We take care to optimize your videos on YouTube for SEO. This is not easy do to by yourself but you can also use services of prows that do it faster and, therefore, cheaper. I any case keep in mind to use interesting titles and descriptions. Always add a link back to your website, products, and services, and give potential customers the way to take the next step.

Explore the world of interactive videos, to encourage actions even more.

5. Video Appeals to Mobile Users

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and a number of Smartphone users are growing, your video audience keeps getting bigger and bigger.

In addition, Google tells us that Smartphone users are twice more likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

6. Video Marketing Can Explain Everything

It is only logical, so if you are launching a new product or a service - Create a video to show how it works.

Statistics say that 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective.

Trying to explain a difficult concept? It cost more, but create and animated video.

Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter.

7. Video Engages Even the Laziest Buyers

Video is a great tool for learning, but it’s also super easy to consume and saves time.

Today’s life is too busy to have time to read long product descriptions or dig deep into services. It is just too slow. The modern customer wants to see the product in action, and this is one of the most important driving forces of video advertising.

8. Video Encourages Social Shares

Numbers tell it all. 60% of the social marketers used video content in 2016 and 73% of the total respondents planned to use it in 2017. And they did.

Keeping in mind what video marketers know and that is that people share emotions, not facts. So if you have issues with producing such a video contact us.  The fact is that 76% of users say they would share a branded video with their friends if it was entertaining. 

Life is too serious so let’s have fun and make interesting videos together. Teamwork is the basis for creating quality Video’s.

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